Privacy Policy

Cookie Policy

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information. Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Types of Cookies We Use:

• Necessary Cookies: These cookies are essential for the website to function properly and cannot be switched off. They help with things like logging in and setting your privacy preferences.
• Analytical Cookies: These cookies help us improve the site by tracking which pages are most popular and how visitors move around the site.
• Advertising Cookies: These cookies provide extra features and personalization to improve your experience. They may be set by us or by partners whose services we use.

Introduction

Welcome to Applova! This Privacy Policy was written to help you better understand how we collect, use and store your information. Since technology and privacy laws are always changing, we may occasionally update this policy. If a significant change is made, we will post a notice on our home page and in the merchant admin. If you continue to use Applova after these changes are posted, you agree to the revised policy.

By signing up for any of the products or services offered by Applova (together, the "Services"), or dealing with a merchant using Applova Services, you agree to this Privacy Policy and, as applicable, the Applova Terms of Service. This policy is a legally binding agreement between you (and your client, employer or another entity if you act on their behalf) and Applova Inc. and its affiliates. If we add any new features or tools to our Services, they will also be subject to this policy.

We will keep your Personal Information accurate, complete and up-to-date with the information you provide. If you request access to your Personal Information, we will inform you of its existence, use and disclosure as allowed by law, and provide you access. "Personal Information" means any information related to an identifiable individual, but does not include the name, title, business address, or telephone number of an employee of an organization.

Information from merchants

You agree to post a privacy policy on your storefront that complies with applicable laws and to obtain consent from your customers for our access to their Personal Information.

What information do we collect from merchants and why?

We collect your name, company name, address, email, phone number(s), credit card details, data about your visits to Applova-hosted pages (device, browser, IP), business address, business type and PayPal details. We need this to confirm identity, contact you, invoice you, process payments, comply with legal requirements, and improve our Services.

When do we collect this information?

We collect it when you sign up for or access our Services, or otherwise provide it to us.

Information from our merchants' customers

What information do we collect and why?

We collect customers' name, email, shipping and billing address, payment details, company name, phone number, IP address and device data to support orders, authentication, payments, and Service improvements.

When do we collect this information?

When a customer uses or accesses a merchant's Applova-generated application—places an order, creates an account, etc.

Mobile Devices and Location Information

Our mobile apps and mobile sites may collect precise device location (GPS, Wi-Fi, Bluetooth, cell tower) for location-based features like finding nearby merchants or offers. You can withdraw permission via your device settings. To delete collected location data, contact us—though deletion may impair app functionality and some data may be legally required to retain.

Credit card information

We may collect your credit card or bank account numbers, but we do not store them. They are stored with certified partners who adhere to the highest international security standards. No method of Internet transmission or storage is 100% secure, so we cannot guarantee absolute security.

Information from Partners

"Partners" are individuals or businesses in our Partner Program. We collect name, company name, website, social media handles, phone number(s), address, business type, email, PayPal account, GST/HST number, and data on your visits (device, browser, IP). We use this to confirm identity, contact you, pay you, and improve our Services.

We collect it when you sign up for a Partner account, sign up customers, or when customers sign themselves up, and any additional information you provide.

Information from website visitors & support users

From site visitors: device, browser, network, IP. When you register, raise support tickets, call or chat with us, we collect your name, email, phone number, call audio, chat transcripts, and application details. We use this to service your account and enhance our Services.

We collect it when you visit our webpages, use our applications, or engage via email, forms, chat, phone, or forums/blogs.

Information from cookies

A cookie is a small data file (including a unique identifier) stored on your device. We use cookies to recognize your device, personalize your experience, and serve customized ads (e.g., Google). Third-party advertisers use cookies for remarketing. To opt out, use the Ads Preferences Manager or Google Analytics Opt-out Browser Add-on. Continuing without opting out means you agree to remarketing data collection.

Your choices & opting-out of AdRoll ads

You can opt-out of AdRoll targeted ads by clicking the blue icon on served ads or clicking here. Re-opt-out is required after cookie deletion or browser upgrades, and on each device/browser you use. AdRoll may still collect data for operational purposes (e.g., fraud prevention) but not for targeting.

You can stop our email marketing via the unsubscribe link in emails, by emailing support@applova.io, or calling 650-242-9992 and requesting opt-out.

When & why we share Personal Information

We share with third parties to provide Services, comply with law, prevent fraud, or protect safety. We may share with acquirers in transactions (merger, acquisition, bankruptcy), with notice on our home page. Except when required by law, we never disclose without consent.

Post-termination handling

We retain archived copies of your Personal Information for legitimate business and legal compliance. We retain anonymized data (e.g., visit logs) without identifiers to improve our Services.

What we don't do

We do not sell, rent, or share Personal Information for others' marketing. We do not use your customers' data to market to them or compete with you—unless obtained independently from the customers themselves.

How we keep your Personal Information secure

We follow industry-standard information security management, covering people, processes, and technology. We use PCI-DSS-compliant third-party payment processors and do not store cardholder data. No method of Internet transmission or storage is 100% secure, so we cannot guarantee absolute security.

Cross-border protection

We may transfer Personal Information outside your jurisdiction. We remain responsible for data transferred for processing, ensuring a level of protection comparable to ours, as required by law.

Access to your personal information

You retain all rights to your Personal Information and can access it anytime. Applova takes reasonable steps to allow you to correct, amend or delete inaccurate or incomplete information. To exercise these rights or for questions, contact support@applova.io with the subject "Privacy Policy."